TUNE IT! SAFE!
Since 2005, we have been responsible for the overall creative and organizational management of the VDAT’s nationwide road safety campaign TUNE IT! SAFE! – from brand management to the development and implementation of the show car to the conception and realization of all communication media. This includes trade fair appearances, roadshows, print and online media, social media and a dedicated magazine – tailored to the target group of tuning enthusiasts.
About TUNE IT! SAFE!
TUNE IT! SAFE! is the nationwide initiative for safe and compliant automobile tuning – supported by the German Association of Automobile Tuners (VDAT), under the patronage of the Federal Ministry of Transport (BMV) and supported by Hankook Tires and other partners. The aim is to sensitize tuning enthusiasts to legally modified vehicles and raise awareness of road safety.