360° communication for the Bau construction trade fair in Munich
P.AD. designs targeted marketing mix that perfectly complements trade show presence
P.AD. has developed a tailor-made 360° communication for the Bau trade fair in Munich, designed to perfectly complement the web presence of HUECK GmbH & Co. KG. Indeed, P.AD. added the final touch to the trade show presentation by the Lüdenscheid experts in aluminium profile systems at the leading world trade fair event for architecture, materials and systems, with its targeted marketing mix that comprised print media including a call to action, high-profile promotion and innovative 3D marketing. P.AD. implemented creative live communication in the form of an exhibition stand invitation with competition, a promotional team of stylishly dressed air hostesses, an iBook containing a comprehensive 3D product overview, and a compact bilingual hard-cover trade show booklet.