"Are you up to it? – Ride with responsibility."

Youth campaign by the German Road Safety Council (DVR) | Bonn
The DVR initiated the youth campaign Hast du die Größe? – Fahr mit Verantwortung. (“Are you up to it? – Ride with responsibility”) in collaboration with the trade associations and accident insurance companies. The aim was not only to appeal to 18 to 24-year-olds directly but also specifically influence their behaviour by actively addressing the issue. For this purpose, films were made with celebrity testimonials and placed in various target group media.