Moods – Emotions in road traffic

Youth Campaign of the German Road Safety Council (DVR) | Bonn

On behalf of the German Road Safety Council, P.AD. designed the nationwide youth campaign “Moods” on the topic of “Emotions in Road Traffic”. A didactic guide for teachers was developed for the campaign, which highlights the emotional responsibility of all road users. The emergence of different feelings and the resulting possibilities for action are viewed and analysed from different perspectives.


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  • Idea
  • Concept
  • Text
  • Layout of all action media
  • Web design
  • Organizational implementation of the competition
  • Social media concept