RESPECT – Give it & get it
Youth campaign by the German Road Safety Council (DVR) | BonnThe German Road Safety Council initiated the youth campaign “RESPECT – Give it & get it” in collaboration with the trade associations and accident insurance companies so as to promote greater respect in road traffic. Whether pedestrians, cyclists, motorists or lorry drivers – respect for others is crucial in all situations in road traffic.
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- Idea
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- Text
- Layout of all campaign media
- Web design
- Organisational implementation of the competition
- Social media concept