TUNE IT! SAFE!Nationwide initiative for safe and reliable tuning
Only safe and reliable automobile tuning provides the desired driving pleasure – this is the message of the initiative TUNE IT! SAFE! started by P.AD. in 2005. This nationwide road safety campaign is sponsored by the Federal Minister of Transportation and supported by the premium tyre manufacturer Hankook as well as by VDAT (association of automobile tuners) and other institutional partners.
- Development of the campaign logo, claims and CIs
- Conception and development of a very high-level pool of stakeholders among the relevant tuning partners.
- Planning and realisation of a magazine published four times a year to address all issues relating to safe tuning and directed at the target group of young automobile enthusiasts.
- Conception and realisation of all campaign media.
- PR work and organisation of events and trade fairs