Reaching your destination together – passengers must play safe too
Youth campaign by the German Road Safety Council (DVR) | Bonn
Working in conjunction with the relevant professional associations and accident insurance companies, the German Road Safety Authority ran a safety campaign for car passengers. The campaign focuses on the role of passengers in safe driving practices, looking at this issue from the different perspectives and emotional viewpoints of drivers and passengers.
- Layout of all campaign media
- Web design
- Organisational implementation of the competition
- Social media concept