Multi-channel campaign for Orell Füssli Thalia AG
P.AD. lets the sunshine in for Swiss bookshop customers
Calling on people to “make for the sunny side of the street”, Orell Füssli Thalia AG partner bookshops had some sizzling hot summer offers in store for their customers. P.AD. was responsible for a summery-themed multi-channel campaign and corresponding inline shop design in the Swiss bookshops. As well as various shop displays, P.AD. also produced bookmarks, flyers and a magazine for an extensive summertime campaign.