P.AD. challenges planners’ playful instincts with creative mailing
A truly innovative product also deserves a truly original mailing. In a fully developed and implemented direct mailing to planners about ABA-flow, a product innovation which prevents legionella bacteria, P.AD. also challenges the recipient’s “playful instincts”. The creative mailing presents both variants of ABA-flow which only come to the fore through a special folding technique. With this mailing P.AD. and its customer ABA BEUL create interest for a powerful and trendsetting product.